Quench your thirst and grab something cute from our new "Tropical Punch" collection now online. Color blocking, figure hugging silhouettes and bold prints are the...

Dust off your fringe coats and concho belts because festival season is right around the corner! Check out our wide selection of masks on the website,...

Welcome to our first #TBT blog post! Highlighting long time fan Kali Uchis and some of her first photoshoots with VidaKush. All of the images in this...

Block the haters with your shades and stun em in our sunglasses chains! We're counting down the days till festival season is back the sunnies...

The inspiration for our latest collection comes from the Kingdom of Kush, an ancient and powerful empire located in Nubia at the meeting of the...

Leave hearts racing in our new "Valentine Vixen" Collection now online! Spice things up in our love harder looks featuring lock charms, heavy metals, leather and...

Winner of The Voice Season 13, Chloe Kohanski shines on stage in VidaKush. The 23 year old from Nashville, Tennessee, brought the house down with...

One of our favorite internet "IT" girls, Youtuber, @ConfettiCrowd member and all around fashion forward babe Mika Francis knows how to make a statement! A style...

Introducing our new cover girl, Ms. Mary Jane! She's a cute, sassy and a HIGH-class hunny. Featured on our new packaging, Ms. Mary Jane will appear whenever you...